About
Who
Bringing authenticity in sport and lifestyle + deep connection to Brand to all visual production work, while grounding projects in the Natural world in the most connected way possible.
'200 Best' Advertising Photographers Worldwide by: Lürzer's [A]rchive International '23/24
‘200 Best’ Digital Artists Worldwide by: Lürzer’s [A]rchive Intl ‘24/‘25
'Top 100' Photographers Worldwide- OneEyeLand '23
RedBull Illume Semi-Finalist
Internationally published across editorial and commercial media, exhibited as a large format Artist, responsible for Commercial Brand Strat > direction > production through Photography across brands within the >$1B Automotive, Sports Lifestyle & Travel/Leisure categories over the last 20+ years.
- Ex-World Cup snowboard athlete
- Ski-X Athlete
- EWS Enduro MTB Athlete/Coach
Most projects are underpinned by C-suite-level data analytics and an MBA-driven strategy. These ensure clients achieve optimal alignment and synergy with their brand and target consumer segments. It's about 'connecting the dots visually.'
Fine Art:
I’m here to bring an immersive and connected experience with the Landscape & Natural World around us, to the viewer.
My medium of choice is Photography, based on a 20+ year history in working on the Commercial side of photography and production. The works are large, detailed, shot on medium-format gear, and often stitched panos for larger form factors. They’re unretouched save for minor colour correction and grading.
The goal is to connect people with what’s real and close to my experience of the natural world around me—beauty, Light and Colour.
Violently Original Abstracts
Contemporary Giant Format Archival Landscape & Abstract Works
Commission & Investment-grade, Archival Master Prints- Landscape Fine Art.
Committed to: 1:1 Matching. 1 Commercial project completed = 1 conservation volunteer project completed. Conservation support in the truest sense. Paperless office, striving to have as small carbon footprint as possible (down to wool clothing, plant-based diet, solar, upcycling, minimal driving etc). Committed to human-powered sports and transportation to the extent that production will allow. Let's make a difference and leave this place better than we found it.
Philosophy: 'Creative' is our way of living and seeing the world. Not confined to an 'image' or reel, but rather how we go about constructing our reality.' -AW
'The Menu is not the meal...' -Alan Watts
Long Term: Giant format book project, documenting disappearing glaciers and ice formations in the Northern Hemisphere. Human Powered exploration + documentation to create a historical archive. Art will be minted for individual giant-format printed sales.
Into The Landscape- A large format landscape conservation documentation project. Locations WorthSaving. Content driving volunteer contributions for Conservation-related efforts.
(A background as an elite athlete with 13yrs of World Cup Alpine Snowboard competition and coaching, as well as Elite level Enduro Mtb racing and coaching internationally brings Sport-Authenticity in imagery to all we produce, as well as a deep understanding of commitment to mission).
'Where the Light is...'
Works represented by:
- PhotoPolitic *Commercial + Fine Art*
- Saatchi Art
